Mitsubishi Motors Australia's model range expansion to 2030, and beyond

Model range expansion and electrified powertrains drive Mitsubishi Motors Australia’s product strategy to 2030, and beyond.

  • Australia’s core Mitsubishi market status confirmed via heavy investment in electrified powertrains that will secure MMAL’s position as a volume manufacturer to 2030 and beyond
  • New model initiatives support Mitsubishi Motors’ adventure-led brand strategy, with several all-new or significantly updated models to arrive by the end of the decade

Mitsubishi Motors Australia Limited (MMAL) used its 2024 dealer conference to outline its adventurous future product strategy – one that will see the Japanese brand increase its model range and introduce multiple electrified solutions by 2030.

MMAL’s future pathway towards 2030 is defined by:

  • Progressive electrification through a blend of powertrains including hybrid, plug-in hybrid and battery electric
  • New or completely refreshed products in multiple market segments
  • Further strengthening of Triton’s product range and appeal 

In addressing MMAL’s national dealer network, Mitsubishi Motors Corporation President and CEO, Takao Kato, said:

“Australia is a core market for MMC, and it makes an important contribution to our global business. We will offer not only battery electrics but also plug-in hybrids and hybrids, and introduce appropriate products that will meet the New Vehicle Efficiency Standard (NVES) set by the Australian government.”

Reiterating Australia’s core market position, MMC’s Executive Officer (responsible for Product Strategy) Koichi Namiki introduced MMAL’s future product strategy by adding: 

“As we approach the mid-point of this decade, it is important to share Mitsubishi Motors’ brand evolution and how this will underpin Australia’s future position as a key volume player for the next five years and beyond.”

MMAL’s CEO, Shaun Westcott, confirmed:      

“MMAL is at a key point in its history, and today’s announcements confirm Mitsubishi Motors’ commitment to this market, via a strong product pathway to the end of the decade. This includes delivering advanced powertrain technologies and a wider product choice, every model endowed with a unique spirit of adventure.”

Westcott also reconfirmed MMAL’s support of its dealer network model, saying:  

“Our extensive, national dealer and service centre network enables Mitsubishi owners to explore more of Australia with confidence.  We will continue to work closely with our dealer partners to ensure the network is geared up to support this exciting new era of Mitsubishi innovation.”